Randa joined Pacific in April 2019 as an Account Manager working in the Düsseldorf office. She now heads up the Consumer Products sector.
After graduating from AMD Düsseldorf in Fashion and Textile Management, she then spent the next 7 years evolved her skillset in sales and distribution of high-level fashion brands such as Guess, Liu Jo and Twin-Set.
Prior to joining Pacific, Randa was the Global Sales Director for M2G Consulting covering Qatar, Dubai, Düsseldorf & Zürich and her main role was supporting some leading luxury fashion and cosmetic brands e.g. Galvan London and Patrizia Pepe, Dr. Barbara Sturm Molecular Cosmetics and healthcare.
As Global Brand Manager at Hanro, Randa was leading a team of 35 where she developed the marketing strategy and increased the turnover in wholesale and retail business by 70% over 3 years.
In her spare time, Randa loves to travel, experience foreign cultures and sporting activities such as rowing.