Randa joined Pacific in early 2019 to lead our Consumer Products and Brand industry sector, based in our Düsseldorf office.
Prior to joining Pacific, Randa has had a 15+ year career in the CPG and Brands market working as the Global Sales Director for M2G Consulting covering Qatar, Dubai, Düsseldorf & Zürich and her main role was supporting some leading luxury fashion and cosmetic brands like Galvan London and Patrizia Pepe, Dr. Barbara Sturm Molecular Cosmetics and healthcare. She also developed successfully brands for the food industry. As Global Brand Manager at Hanro, Randa was leading a team of 35 where she developed the marketing strategy and increased the turnover in wholesale and retail business by 70% over 3 years.
This experience and network with CxO’s and Global HR Leaders means she is well placed to support our clients human capital needs in an ever-changing digital and brand driven market.
A graduate from AMD Düsseldorf in Fashion and Textile Management, she then spent her early career evolving her skillset in sales and distribution of high-level fashion brands such as Liu Jo, Twin-Set, Kenzo and 7 For All Mankind or UGG Boots. Besides her deep knowledges of Consumer Products, Randa brings the necessary white glove, client service mentality to our business.
In her spare time, Randa loves to travel, experience foreign cultures and sporting activities such as rowing.